Old Town 97 - A Classic Hong Kong-Style Tea Restaurant, serving customers since 1997, located at the heart of Chinatown. Its comprehensive brand design and digital marketing are managed by Dusty Jam.
Old Town 97 - A Flavourful Blend of Hong Kong-Style Tea Restaurant and Late-Night Street Food Stall
With 27 years of history, Old Town 97 has been a cornerstone of London's Chinatown since its opening in 1997, commemorating the return of Hong Kong. Situated prominently in the heart of Chinatown, it seamlessly combines classic dishes from Hong Kong-style tea restaurants with the vibrant flavours of Southeast Asian culture, particularly from Malaysia. Dedicated to delivering the delicious taste and bustling atmosphere of Hong Kong's culinary culture, Old Town 97 operates daily from 12:00 pm to 3:30 am. In a country where operating hours tend to end early, Old Town 97 stands out as a late-night haven for those seeking a taste of home in London.
Dusty Jam has been entrusted with the comprehensive rebranding of Old Town 97, managing all aspects of its brand design and marketing services, to enhance and convey its unique culinary identity.
Design
-Corporate Identity Design (Menu / Packaging / Poster)
-Social Media Content (Layout / Videos / Photos)
-Website Design
Marketing
- Integrated Marketing
- Influencer Marketing
- Social Media Management
- Paid Advertising
- Content Creation
Let Dusty Jam take your brand to new heights, just as we did for Old Town 97.
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