Lobos is a restaurant specialising in modern Spanish cuisine, renowned for its high-quality ingredients and innovative cooking techniques. The name "Lobos," meaning "wolves" in Spanish, symbolises their unwavering pursuit of culinary excellence and commitment to quality. In 2024, Lobos decided to expand its reach into the Chinese community, initiating a strategic partnership with Dusty Jam to enhance their market presence.
Lobos - Capturing the Essence of Modern Spanish Cuisine
Since its launch in 2015, Lobos has primarily attracted English and Spanish-speaking diners, earning a strong reputation among lovers of Spanish cuisine. In 2022, the restaurant unexpectedly gained traction on Xiaohongshu, drawing in a significant Chinese customer base. Recognising the growing importance of this market, owner Joel collaborated with Dusty Jam in 2024 to handle Xiaohongshu community management, influencer marketing, and all Chinese-language design needs.
Design
-Social Media Content (Layout / Videos / Photos)
Marketing
- Influencer Marketing
- Social Media Management
- Content Creation
Let Dusty Jam take your brand to new heights, just as we did for Lobos.
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